Pantone is a company that has created a standardised colour system known as the Pantone Matching System (PMS). This system allows specific colours to be accurately identified, which is crucial in the world of design and printing.
Why is the Pantone System Important?
- Colour Consistency: Imagine your logo has a specific blue colour that represents your brand. If you print that logo on different products, such as mugs, t-shirts, and pens, you want the blue colour to be exactly the same on all of them. The Pantone system ensures that the colour is consistent no matter what it is printed on.
- Clear communication: With Pantone, you can easily communicate with designers and manufacturers about the specific colours you need. For example, instead of saying "light blue", you can say "Pantone 299C", and everyone will know exactly what colour you mean.
- Wide range of colours: Pantone offers a vast range of colours that cannot always be achieved with other printing methods, such as CMYK (Cyan, Magenta, Yellow, and Black) printing.
How is a Pantone Colour Used in Logo Printing?
When you submit your logo for printing on promotional products, you can specify the Pantone colours to be used. The printer will use the corresponding Pantone inks to ensure that your logo colours are accurate and consistent across all products.